where simple, memorable, appropriate, and timeless meet

aiming for the perfect balance in visual design

about me

who am I

I’m Andrei, with almost 20 years of experience in graphic design, I’ve been creating online experiences that are not only easy to use but also delightful (yes, I said delightful). I’m a Digital Creative Director, Brand Identity/UX/UI designer, and team leader at Reea’s HQ in Tîrgu-Mureș, Romania… someware in Transylvania.

also…

I love the artistic side of things, but my designs don’t just look good; they actually work. We’re not here to hang them in a gallery, we’re here to solve your business problems. So yeah, I’m not an artist, I’m a designer with a business-first brain and a flair for making things look awesome.

brand identity

united for fitness

United4Fitness is a fitness and CrossFit club distinguished by its friendly atmosphere and the total commitment of its trainers to its members. The need to develop a distinct brand identity arose from the desire to reflect not only the club’s professionalism but also the community spirit it fosters.

brand identity

d’ale gustului

D’ale Gustului is a family business from Transylvania, specifically from the Cetea area, dedicated to preserving and promoting local gastronomic traditions. The products are prepared using authentic recipes passed down from generation to generation and are sold at events across the country through a food truck.

my process

A logo is not communication, it is identification.

brand identity

stand out!

Your brand is like your business’s personality, without the awkward small talk. A strong identity isn’t just about looking cool, though we’ll make sure you do. It’s about being the business people think of when they need what you offer. Let’s build something that makes your customers think, “I like this brand. They get me.

UX/UI design

works as good as it looks

No one wants to deal with a website or app that feels like solving a Rubik’s cube. We’re here to make sure your users know exactly where to click without pulling their hair out. With a smooth, intuitive design, your customers will glide through your site like butter on toast. It’s easy, it’s fun, and it’ll make you look like a digital genius.

discovery

We’ll dive into what makes your brand unique, your goals, customers, and competitors. By the end, we’ll have a clear vision of your brand’s identity and what sets you apart.

ideation

With the insights from Discovery, I’ll create design concepts, logos, colors, and fonts. We’ll refine them together until we land on the perfect look that truly represents your brand.

bringing it to life

Time to put your new identity into action! I’ll provide all the final assets and ensure your brand looks consistent everywhere, from your website to social media. I’ll be here to support you through the process.

Now is the time to take the next step and turn your ideas into reality.

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